When Netflix asked us to promote the arrival of a ‘Marseille’-named character in the hit show La Casa De Papel, we thought about the already existing Marseille guy that everyone loves in France : JuL.
The meeting of these two pop-culture icons took the internet by storm and was highly covered by the media.
Our role was to conceive the initial idea, write the script, social orchestration and help monitor the production at the film shoot in Madrid.
"Smells good like the cicadas chant."
"Well done communication."
"Original and unexpected."
Creatives : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Producer : Robin Demoucron
Director : Léo Bigiaoui
Account Manager : Leïla Domas
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Marketing Manager (Netflix) : Sarah Izbornicki
Marketing Creative Producer (Netflix) : Elisa Mesnage
Agency : Dare.Win