netflix - 13 REASONS WHY

Discover the show while browsing through the protagonist’s smartphone

13 Reasons Why is a show dealing with the topic of cyber-bullying.

In order to let viewers experience what the protagonist endures, we had them browse through her smartphone.

An activation that was made possible thanks to a mobile site and the innovative hack of Facebook canvas.

This operation got #13ReasonsWhy to hit TT during a full 20 h before the show even launches.

Awards
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Shortlist - Mobile

Credits
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Creative : Boris Lavergne & Thomas Brouchon & Pierre Bourdin Sauviac
Creative Directors : Fabienne Fiorucci & Damien Foui
Creative Director : Jeremie Bottiau
Producer : Jérémy Touzé
Production : Neuvième Page
Account Manager : Marine Sanchez
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win