Nike & Sanäa K

↓ NIKE-SANäa k

A comic book to encourage young girls to practice sports

When Nike asked us to promote their new FE/NOM sportsbra, we wanted to show how this product could boost one’s self-confidence.
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That’s why we collaborated with Sanäa K, a young illustrator known for her truth speaking stories amongst young girls.
Together, we created: Augusta.
The story of a young lost soul from the parisian suburbs who’s taste for life reawakens thanks to sports.
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In the end, more than 30 000 comics were distributed all around Paris and its suburbs.

"Here, we find a lot of dreams, despair and talent that might never be revealed to the world."

Every Saturday, we hang out at the capitol,
far from our sleeping suburb"

"I wasn’t running, I was flying!"

"I might just have puked my crêpe on my favorite sneakers, but I had never felt so good in my life. I was finally meeting myself. Hi, Augusta."

"So we ran. Without a word."

🙏🏼

She doesn’t know what to do, but she finds herself in sports. I loved it. Because I find myself in sports as well.

Zahra - 18 ans

"A very down to earth story."

Cassandre - 22 ans

Credits
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Creative Leads : Boris Lavergne & Thomas Brouchon
Copywriter : Elias Zaaza
Copywriter : Ambre Dauphin
Illustrator : Sanaa K.
Creative Directors : Fabienne Fiorucci & Damien Foui
Strategist : Lydia Faraj
Account Manager : Johanna Varlet
Producer : Arthur De Clerck
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win

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