Being an NBA fan in France is tough. You’ve got to wake up at 2 in the middle of the night for the playoffs, or spend Christmas Eve on your phone if you want to know what happens during the Christmas Day games.
In order to shed some light on the partnership between the NBA and French betting platform ParionsSport, we offer a crazy deal to their community: either spend Christmas with your fam… Or ditch them and get a chance to be sent to LA in order to attend the game exactly where it’s played.
The funniest part? To participate, users had to enter with a screen cap proving that they were so ready to ditch their relatives that they had already told them!
A simple social activation supported by 3 short films that got #PasQueLaMif (~#NBAFirst) trending right away.
Creative : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Producer : Arthur De Clerck
Director : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win