April 2020.

COVID-19 has recently taken over the world.
While brands have to withdraw most of their budgets, campaigns and to cancel their plans.

A global message is being pushed at once by everyone. A single solution, a common effort in order to reduce the damage created by this pandemic : Stay At Home.
For PlayStation, that would be ‘PlayAtHome’, of course.

But what would be the best and simplest way to encourage gamers to play inside ? Do it with the iconic Playstation shapes, and those shapes only.
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A visual that would be posted on the brand’s social networks, but also displayed on every PlayStation home screen all over the world.