SPOTIFY - YOUR SUMMER, YOUR PLAYLISTS

1474 prints for a national,
but ultra-localized campaign

The first nation-wide poster campaign for Spotify.

The concept?
Local summer insights meet actual Spotify user playlists.

The result:
1474 pinpoint messages for holiday-goers.

And even a 120m length one.
The right message, at the right place and the right time.

Awards
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Gold - Outdoor

Silver - Print‍

Bronze- Data

Credits
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Creatives : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Art Director : Simon Chesnut
Copywriter : Pierre-Bourdin Sauviac
Account Manager & Producer: Clément Chenin
Account Manager : Edith Chapin
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win